Head to head
One pair per page
Crowding four tools onto one page helps nobody. Each comparison below covers two tools, carries the date we read their pricing, and says plainly what we could not confirm. Prices last checked 4 September 2026.
- Suite vs suite
Ahrefs vs Semrush
Ahrefs opens at $29 a month against $117.33 for the cheapest Semrush tier. Semrush then charges from $45 a month per extra seat.
Read the comparison - Seat economics
Ahrefs vs Moz Pro
Ahrefs is cheaper alone. Moz bundles 2 or 3 user seats at its middle tiers, which closes the gap once a team needs logins.
Read the comparison - AI visibility
Profound vs AthenaHQ
Profound Starter is $99 a month but tracks ChatGPT only. AthenaHQ Starter is $295 and states 10 models. Engine count decides this one, not price.
Read the comparison - Budget tier
Keysearch vs Mangools
Mangools Basic showed $18 a month on annual billing against $24 for Keysearch Starter. The two do the same core job.
Read the comparison
Why these carry a date
Software pricing changes and comparison articles rarely get revisited. Semrush restructured its plans recently, so any article still quoting its older lineup is describing something that no longer exists. Every page here records when we looked, and links to the vendor page so you can check it yourself.
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